Following several blunders by the industry, it finally seems that riders will have a number of choices when it comes to the motorcycle accessory of tomorrow-the heads up display (also commonly known as HUD).
Drawing inspiration from modern aircraft, HUD technology works by projecting information on a three-dimensional surface that is straight in front of the pilot's eyes. The technology found its way into the world of motor vehicles a while back when information started being displayed on the windshield just in front of the driver. Several solutions have been tried to allow the idea to be transferred to motorbikes, and 2017 seems to be the year when riders will finally get to buy the best heads-up display system.
Making its way into this nascent technological area is NUVIZ Inc, a US tech start-up that recently reported that Pierer Industrie AG had made an investment in the company. The company name may not be immediately recognizable to the average motorcyclist, but the collaboration makes sense when one understands that it is the holding company of KTM, WP Suspension, Pankl Racing Systems and Husqvarna. Reports indicate that NUVIZ has acquired about $9 million, and KTM has contributed most of this money.
Malte Laass, the Chief Strategy Officer and founder of NUVIZ, gave his views about the partnership and stated that the investment was very exciting for the company and that it was proof of its technological leadership in the area of HUD and the related aspects of connected riding. He added that it further emphasized on the needs and demands of the user experiences that the company intends to create.
What should be deemed as being more important than the money itself is the provider. NUVIZ seems particularly happy that a motorbike maker made the investment. The company noted that they were pleased to have found a partner who is deeply knowledgeable about the industry and has the patience and expertise required to establish a technology business that is sustainable.
NUVIZ intends to utilize the investment to complete product development and also enhance marketing and sales efforts before the company launches its HUD technology and riding solutions during the first part of 2017.The marketing efforts will involve working hand-in-hand in a number of areas with KTM. This includes distribution, marketing and integrating the product with Husqvarna and KTM motorcycles. Whereas it is still early days, Bajaj would probably like to gain access to this technology with the help of KTM as the usage of HUDs in motorcycles becomes more widespread.
This is an extremely important fact in the press release. As far as we know, BMW Motorrad, with its own version of the technology, is the only other motorcycle maker that is somewhat close to making an HUD-oriented product.
According to NUVIZ, their product will provide an intuitive and smooth experience for motorbike riders so that they are able to communicate, navigate , record videos and take photos and do all these activities whilst still focusing on the road.
The product is expected to be introduced anytime during 2017, and it is time for technologically-savvy riders to collectively hold their biker-breaths.
Image credit: themotolady.com